“Reinforcement-based training doesn’t work.” – That’s like saying gravity doesn’t exist because you fell over.
Reinforcement isn’t a trend. It’s not a gimmick. It’s not some feel-good, sugar-coated version of training.
It’s a fundamental principle of how ALL animals learn — including dogs, humans, dolphins, chickens, and even you.
When people say reinforcement-based training doesn’t work, what they’re actually saying is:
“I don’t know how to apply it effectively.”
Because here’s the truth:
Reinforcement works. Full stop.
If the behaviour isn’t changing in the way you want, the issue isn’t the method — it’s the execution.
- Maybe the timing is off.
- Maybe the reinforcement isn’t reinforcing.
- Maybe the criteria are unclear.
- Maybe the environment is too challenging.
But it’s not the science that’s broken.
Let’s stop blaming the method and start raising the standard of education.
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